The Martin County Office of Tourism & Marketing is thrilled to announce that it has been honored with the 2024 Radiance Award of Commendation in the “Integrated Communications” category for their outstanding work promoting the Explore Natural Martin program. The prestigious award, organized by the Public Relations Society of America (PRSA) Sunshine District, recognizes excellence in public relations and communications across the state of Florida.
The Explore Natural Martin program, developed in collaboration with Leave No Trace, is an innovative ecotourism initiative designed to promote sustainable travel and environmental stewardship in Martin County. The program offers free, guided eco-tours that encourage visitors to enjoy the county’s natural areas responsibly, ensuring that these pristine environments can be preserved for future generations.
“We are incredibly proud to receive this recognition from the PRSA Sunshine District,” said Nerissa Okiye, Tourism Director for Martin County. “This award is a testament to our team’s dedication and hard work in promoting sustainable tourism through our Explore Natural Martin program. We believe in the importance of protecting our natural resources while providing memorable experiences for our visitors, and this recognition motivates us to continue our efforts in promoting ecotourism and environmental conservation.”
Martin County is a 2024 PRSA Sunshine District Radiance Award Winner
The Radiance Awards highlight the best public relations programs, campaigns, and tactics of the year, celebrating the creativity and effectiveness of communications professionals throughout Florida. The Integrated Communications category recognizes campaigns that demonstrate a strategic, well-coordinated approach across multiple channels to achieve outstanding results.
Since launching, Explore Natural Martin has successfully led more than 75 eco-tours and experiences, providing memorable outdoor adventures, and sharing impactful educational resources with more than 1,000 individual participants. The program’s multifaceted communications strategy included a robust marketing campaign, social media strategies, community outreach, collaborations with local businesses, proactive public relations efforts, influencer activations, and the ongoing creation of informative content that educates the public on sustainable practices.
For more information about the Explore Natural Martin ecotourism program, please visit ExploreNaturalMartin.com. To see the full list of 2024 Radiance Award winners, please visit https://prsasunshine.org/awards/