The International Coastal Cleanup (ICC) is a popular, fun and highly visible event in Martin County. Held on the third Saturday of September each year and spearheaded by the Ocean Conservancy, the ICC is the most recognized cleanup event in the world.
The purpose of the cleanup is to engage people around the world to remove trash and debris from beaches and waterways, to identify the sources of the litter, and to change the behaviors that cause pollution.
Tens of thousands of individuals across the globe come together each September to participate and through its international visibility, the ICC has raised public awareness about inappropriate waste management practices and convinced many organizations and communities to become better stewards of our environment.
Through Keep Martin Beautiful’s local coordination, volunteers in our area are able to beautify our beaches and coastlines by removing unsightly debris. We are also able to help protect birds and marine life by reducing the likelihood that these innocent creatures will become injured or entangled in plastics or ingest deadly debris.