It’s easier than ever for visitors and locals alike to experience the Treasure Coast Wine & Ale Trail, thanks to a brand-new digital version of the popular program. The launch is strategically timed ahead of American Craft Beer Week, celebrated May 16-22, 2022.
Starting today, participants can sign up to receive the free digital pass directly to their mobile devices—no app store downloads or printed trail maps needed. Users can “check-in” at partner locations as they sip their way along the trail to win exclusive prizes, including glass pint glasses and silicone Silipint cups.
Additional features include a text-to-sign-up option, access to business information, and map integration, creating a seamless mobile experience. The new digital pass was developed in partnership with Bandwango, a leading destination experience technology company.
The program has continued expanding over the years and now includes nine breweries, one winery, one cidery, and one meadery. Once a year, the participants converge during the Treasure Coast Wine & Ale Trail Festival, a ticketed event that includes unlimited tastings, live music, food trucks, craft vendors, and more.
“We are all extremely excited to introduce the new digital version of the Treasure Coast Wine & Ale Trail, which feels like a natural progression as the program continues to grow and evolve,” says Ian Centrone, Tourism Program Manager for Martin County. “Our mobile-first approach will help participants get the most out of their experience while discovering some remarkable hidden gems along Florida’s Treasure Coast.”
SIGN UP FOR THE DIGITAL PASS HERE: https://bit.ly/getTCWaAT
LEARN MORE ABOUT THE TREASURE COAST WINE & ALE TRAIL HERE: bit.ly/TCWaAT