Crafted by Hand: Celebrating Martin County's Makers and Artisans
AI
Means More in Martin County
Tourism’s first anti-AI campaign.
AI
Escape the Algorithm: Martin County's Human-Powered Paradise
In a world increasingly dominated by artificial intelligence, Martin County is proudly showcasing the authentic, human experiences that make our slice of paradise truly unique. Here, you won’t find computer-generated itineraries or chatbot recommendations. Instead, discover a place where real people create unforgettable memories, where nature’s beauty remains untouched by algorithms, and where genuine connections outshine digital interactions. From our pristine beaches to our vibrant arts scene, Martin County offers a refreshing escape from the digital noise. Join us in embracing the human touch in travel – because some experiences are too precious to be left to machines.
56.1% of travelers are hesitant to use AI for trip planning.
The impact of artificial intelligence on travel was a topic in Beyond‘s recent consumer survey. Are you one of the over 50% of travelers hesitant to let AI plan your next getaway? You’re not alone, and Martin County has you covered. There’s no AI needed here. Explore things to do below.
Authentic Interactions
Martin County’s natural playground isn’t curated by algorithms – it’s shaped by wind, water, and wildlife. From the rush of reeling in a Bluefish to the serenity of spotting rare birds, our experiences are as unpredictable and exciting as nature itself. Ditch the digital recommendations and immerse yourself in real, tactile, outdoor adventures that engage all your senses.
Animal Intrigue
Experience the vibrant wildlife of Martin County, where every encounter is a testament to nature’s beauty that no AI can replicate. From nesting loggerhead turtles to gentle Florida manatees, the region offers a rich tapestry of life to explore. Here, real human connections enhance your wildlife journey, making every moment memorable and uniquely yours.
Accessibility Inclusion
Our accessible activities are thoughtfully curated by local experts who understand that true travel means creating opportunities for everyone to explore and enjoy. From wheelchair-friendly beach access points to adaptive recreational programs, Martin County offers genuine, human-designed experiences that ensure travelers of all abilities can create meaningful memories.
Aquatic Itineraries
Explore our uncrowded shores. Our beautiful coastline offers a sensory feast that no algorithm could ever truly capture. Feel the soft sand between your toes, listen to the rhythmic lull of waves, and breathe in the salty sea air. Each of our beaches has its own unique character, shaped by nature and cherished by locals. Whatever you’re seeking, our human-curated selection below offers authentic experiences.
Authentic Insider: Christopher
“No visit to Martin County is complete without a trip to Historic Downtown Stuart! Explore the quaint mom-and-pop boutiques, cafes, and art galleries lining the streets. Catch a show at the historic Lyric Theater and stroll along the Stuart Riverwalk. On Sundays, I love to stop by the Market on Main in Flagler Park featuring artisan craft booths, fresh produce, and delicious food vendors. At Rock’n Riverwalk, bands perform free Sunday afternoon concerts on the St. Lucie River waterfront. If you need a place to stay, many local properties like my family business, the Old Colorado Inn, offer the best deals off-season, generally May through November!” – Christopher, Manager of the Old Colorado Inn
85% of consumers don't want AI to help them decide what to buy.
A recent survey by Storyblok highlights the growing skepticism towards AI in consumer decision-making. Of 1,000 consumers surveyed, 85% expressed no interest in using AI to make purchasing decisions. Even more telling, 60% of respondents stated they would actively avoid buying something if they knew it was recommended by AI. With Martin County’s anti-AI tourism approach, real people, not algorithms, guide you to hidden gems, breathtaking natural wonders, and unforgettable experiences.
Shopping
Artisanal Interests
Forget AI-generated shopping recommendations – Martin County offers a treasure trove of authentic retail experiences that no algorithm could ever truly capture. From the quirky boutiques of historic downtown Stuart to the coastal-inspired shops of Jensen Beach, our local businesses showcase the creativity and passion of real people. Discover handcrafted goods, artisanal products, and one-of-a-kind finds that defy digital categorization. Here, you’ll connect with friendly shopkeepers, stumble upon unexpected treasures, and create memories that no virtual assistant could ever replicate. Experience the joy of shopping that’s curated by people, not pixels.
Dining
Appetizing Indulgence
Ditch the digital dining suggestions and embark on a genuine culinary journey through Martin County. Here, your next unforgettable meal isn’t determined by an algorithm, but by the skilled hands of local chefs and the bounty of our land and sea. From the catch-of-the-day at rustic fish shacks to innovative fusion cuisine at upscale bistros, our food scene defies easy categorization. In Martin County, we believe that true flavor comes from passion, tradition, and a dash of spontaneity. Let your senses guide you to culinary experiences that are authentically human and deliciously unpredictable.
Authentic Insider: Nimesh
“There’s no better way to start your day than with a visit to Bunk House Coffee Bar in Downtown Jensen Beach, or The Googan Coffee Shop in Downtown Stuart. For a hearty brunch, Berry Fresh Café is a must-try. When it comes to lunch, I’m a huge fan of Ellie’s Downtown Deli & Catering. Their flavorful menu never disappoints, and it’s one of those local spots that really makes you feel like you’re a part of the community. For a stunning waterfront dinner, I highly recommend The Waterfront Restaurant in Stuart. The views of the St. Lucie River are unmatched, and the fresh seafood and American dishes are always spot on.” – Nimesh, President of Seacoast Hotels
Alluring Invitations
In Martin County, you won’t find cookie-cutter rooms selected by impersonal data points. Instead, discover accommodations curated by local innkeepers who know every nook and cranny of our community. Whether you’re seeking a quaint room in downtown Stuart or a beachfront resort, each stay promises a personalized experience that reflects the authentic character of Martin County. Our innkeepers are your gateway to insider knowledge, offering recommendations that no AI could match – because real hospitality is about human connection, not data processing.
59% of people are worried about losing the human touch in travel due to AI tools.
In an era where AI is rapidly reshaping the travel industry, Martin County stands as a beacon for those seeking genuine, human-centered experiences. A recent Skift survey reveals a growing concern among travelers, with 59% worried about losing the human touch in their journeys due to the proliferation of AI tools. Here, you won’t find AI-generated itineraries or chatbot concierges. Instead, you’ll discover a destination where local knowledge, personal connections, and authentic interactions reign supreme.
Art
Artistic Inspiration
Martin County’s vibrant arts scene is a testament to genuine human creativity and expression. Here, you won’t find algorithm-generated exhibitions. Instead, immerse yourself in a world where real artists pour their hearts and souls into every brushstroke, performance, and sculpture. Come discover a cultural landscape shaped by passion, tradition, and the irreplaceable touch of human creativity.
Agritourism
Astounding Innovations
Step into a world where history comes alive through human ingenuity, not artificial intelligence. From a unique showcase of vintage automobiles to exhibits celebrating local legends and inventive spirits, this museum offers encounters that no algorithm could replicate. Here, every artifact tells a story, every exhibit sparks curiosity, and every visit promises discoveries that only human creativity and preservation can offer.
Amused Imaginations
Unlike AI-generated experiences, this hands-on haven offers authentic adventures that spark curiosity and foster self-discovery. From the towering pirate ship to the interactive town exhibits, every corner of the museum is designed to engage young minds through real-world exploration. With a commitment to providing a safe, state-of-the-art environment, every child can experience the joy of learning through play.
Authentic Insider: Tammy
“Prepare for your Martin County vacation by visiting DiscoverMartin.com for awesome tips about where to eat, stay, and play. For eco-tourism enthusiasts, ExploreNaturalMartin.com offers amazing guided tours and inspiration for self-guided outdoor adventures. Traveling with kids? Make sure to visit The Children’s Museum, Florida Oceanographic Coastal Center, and Sailfish Splash Waterpark. Remember, Sailfish Splash operates seasonally, so check the hours before you go. For a unique family outing, try the hitting bays at Sailfish Sands Golf Course!” – Tammy, CEO of The Children’s Museum of the Treasure Coast
Awesome Interactions
Articulate Interpretations
The Surprising Benefits of an Unplugged Vacation in Martin County
In today’s hyper-connected, digital-first world, taking a break from screens might feel like a luxury—but it’s actually a necessity. An unplugged vacation, where you intentionally disconnect from technology, can do wonders for your mental, physical, and emotional well-being. And where better to embrace this digital detox than in the serene surroundings of Martin County? Here’s why going off the grid and stepping away from the digital world could be the best decision you make this...
