The Martin County Office of Tourism & Marketing will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis on February 18, 2025.
HSMAI Adrian Awards
This year, the Tourism Office will be recognized with the following accolades:
- Gold Adrian Award in the “PR Campaign Consumer” category for the organic public relations results achieved promoting the Explore Natural Martin ecotourism program
- Silver Adrian Award in the “Integrated Campaign – Environmental, Social, Governance (ESG)” category for the multifaceted marketing campaign promoting responsible recreation and sustainable travel in Martin County
- Bronze Adrian Award in the “Digital Video – Single Entry” category for the launch video explaining the Explore Natural Martin initiative, developed in partnership with Leave No Trace
The Tourism Team also earned two additional awards with special “Best of Category” distinctions for their Gold and Bronze wins, meaning these entries both received the highest scores in the budget range.
The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. For 2024, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing and broadcast integration.
“We are deeply honored to accept these prestigious Adrian Awards and to be recognized among the best in global travel marketing,” said Tourism Director Nerissa Okiye. “These accolades are a testament to the hard work, creativity, and dedication of our team and partners who bring Martin County’s unique stories to life. We are humbled by this recognition and grateful to share this achievement with our community and supporters.”
All winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 18 celebration. Visit adrianawards.hsmai.org for more information on the event and competition.