Artificial intelligence is transforming the way businesses market themselves, connect with customers, and streamline operations — and now, Martin County tourism businesses have an opportunity to learn how to use...

Pantone’s 2026 Color of the Year, Cloud Dancer (PANTONE 11-4201),  surprised many when the global color authority chose a soft, ethereal white as its defining shade for the year ahead....

From graceful glides through the lagoon to gentle curiosity beneath the surface, Florida Oceanographic Coastal Center recently welcomed two remarkable new residents who embody the heart of its mission: inspiring...

There’s something magical about Martin County during the holiday season. With mild weather, coastal breezes, and a laid-back feel, our beaches and waterways make a refreshing alternative to crowded, snowy...

Fall in Martin County means pumpkin patches, hay bales, photo ops, and tons of festive fun. Whether you’re in Hobe Sound, Stuart, Palm City, or somewhere in between, here are...

A vacation doesn’t end when the sun goes down. In fact, a growing trend known as “noctourism” is encouraging travelers to explore destinations after dark. Rooted in the idea that...

We’ve got some exciting news to share—our small-but-mighty team here at the Martin County Office of Tourism & Marketing just brought home five awards from this year’s Flagler Awards! The...

As summer winds down, South Florida’s most anticipated culinary celebration is here again. And with over 100 participating restaurants, it is officially the largest restaurant month program in the entire...

Summer on the Treasure Coast is a special time. With wide-open beaches and plenty of sunshine, it’s the perfect season to rediscover all the things that make our slice of...

The award-winning Treasure Coast Songwriters Festival, is coming back to Martin County – and it’s just around the corner! This award-winning, four-day celebration is all about live music, storytelling, and...