Artificial intelligence is transforming the way businesses market themselves, connect with customers, and streamline operations — and now, Martin County tourism businesses have an opportunity to learn how to use A.I. in a practical, approachable way.
The Martin County Office of Tourism & Marketing is launching a free, three-part virtual A.I. training series designed specifically for tourism-facing businesses in Martin County. Led by the A.I. experts of Miles Partnership, this program will provide tools and insights you can put to work right away, whether you’re a seasoned pro or just beginning to explore A.I.
About the A.I. Training Series
This interactive training series combines strategic context with hands-on learning to help businesses confidently apply artificial intelligence in real-world settings. Across three live, 60-minute Zoom sessions, participants will learn how A.I. works, explore relevant tools, and receive guidance from leading industry experts at Miles Partnership.
Each session builds on the last, offering a clear learning path from foundational knowledge to live demonstrations and personalized support.
Session Breakdown
Session 1: A.I. Foundations
This introductory session provides a clear and accessible overview of the A.I. landscape, including:
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How A.I. technologies work
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What A.I. tools are great at — and their limitations
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Where A.I. fits into tourism and small business operations
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Strategic considerations before adopting new technology
Session 2: A.I. Live Lab
This session brings A.I. to life with live demonstrations of curated tools selected for their real-world relevance to Martin County businesses. Topics include:
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Content generation
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Image editing
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Data insights
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Sentiment monitoring
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And more practical applications
Session 3: A.I. Update and Office Hours
The final session begins with a brief update on what’s new in the world of A.I., followed by open office hours with Miles Partnership’s A.I. experts. Participants will have the opportunity to:
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Submit specific questions ahead of time
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View mini-demos tailored to real-life use cases
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Participate in a live Q&A
When Are the Sessions?
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Session 1: Monday, January 5
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Session 2: Monday, January 19
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Session 3: Monday, January 26
All sessions will take place from 12 p.m. to 1 p.m. EST.
What’s Included
Participants will receive:
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Three live, one-hour online webinars
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Session titles, descriptions, and webinar links for easy sharing
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Supplemental resources such as templates, frameworks, and tools
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Recordings of all sessions for later viewing
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Unlimited attendance for Martin County tourism partners
Who Can Attend?
This series is open exclusively to tourism-facing businesses located in Martin County. Businesses of all sizes are welcome, including:
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Lodging properties
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Restaurants and breweries
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Retail shops and boutiques
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Tour operators and attractions
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Arts, cultural, and nonprofit organizations
Participation is limited to businesses operating within Martin County.
How to Register
Registration is free and covers all three sessions. Once registered, participants will receive a confirmation email from Zoom with session links and additional details.
Register here:
https://milespartnership.zoom.us/meeting/register/L9hpRbPSRW2hhnrrxy-_tg#/registration
Feel free to share this opportunity with colleagues — multiple people from the same organization are welcome to participate, as long as each person registers with their own email address.
Frequently Asked Questions
Do I have to attend live?
The sessions will be held live on Zoom, and live participation is encouraged. However, recordings will be shared after each session for those who need to watch later.
Do I need to attend the sessions in order?
Yes. The series is designed to be taken sequentially, starting with Session 1 and ending with Session 3.
Is there a cost to participate?
No. This program is completely free for Martin County participants. The cost is covered by the Martin County Office of Tourism & Marketing and the Tourist Development Council.
Have more questions?
If you need assistance registering or have additional questions, contact us directly!